In some sports sponsorship deals are worth millions of pounds. Unfortunately, this is not the case in table tennis. Table tennis sponsorship, in the UK at least, is quite uncommon. Few table tennis players or clubs manage to obtain sponsorship and those that do don’t receive much for their efforts.
But this doesn’t have to be the case. In China, the top table tennis players are national celebrities and sign very lucrative sponsorship contracts with a range of brands. In Europe, many of the top clubs have advertising banners surrounding their training halls and their club shirts are covered with brand logos.
How can we capitalise on the increasing popularity of table tennis and social ‘ping pong’ in the 21st century? Are there ways we can work more closely with brands to secure sponsorship/funding for table tennis? What is the best way to approach a company when asking for sponsorship? In this post I’ll be explaining the process of gaining sponsorship and providing some top tips to help you secure future funds for yourself or your club.